| Subject | Number | Title | Hours | Catalog Description |
| MKTG | 360 | Introduction to Marketing | 3 hours. | The role of marketing in business and society. The marketing decision process in domestic and international settings. Required of all students in the College of Business Administration. Prerequisite(s): ENGL 161. |
| MKTG | 452 | Principles of Retailing | 3 hours. | The theory and practice of making retailing decisions regarding pricing, product, place and promotion, and the development of strategy based on market competition and trends. Prerequisite(s): MKTG 360. |
| MKTG | 460 | Marketing Analytics | 3 hours. | Introduction to data-centered analysis for critical aspects of marketing, such as sales forcasting, profitibility analysis, market segmentation, promotion budgeting, and database marketing. Prerequisite(s): MKTG 360 and IDS 270. |
| MKTG | 461 | Consumer Market Behavior | 3 hours. | Understanding consumer decision processes; steps in decision making, including need recognition, perception, cognition and attitude formation; effect of environmental social, psychological, and individual difference factors on consumer decision making. Prerequisite(s): MKTG 360 or consent of the instructor. |
| MKTG | 462 | Marketing Research | 3 hours. | An investigation of the gathering, analyses and interpretation of information used in solving marketing problems. Both qualitative and quantitative methods are employed in developing an analytical framework. Prerequisite(s): MKTG 360 and IDS 270. |
| MKTG | 463 | Marketing Channels and E-Commerce | 3 hours. | Develop an integrated distribution system; relationship to firm's marketing structure (logistics); evaluation of decisions on sources, plant and warehouse location, domestic and int'l outlets. Analysis by marketing channels & e-commerce role in distribution. Prerequisite(s): MKTG 360. Business Administration students must have declared a major, or have received consent of the instructor. |
| MKTG | 465 | Strategic Marketing Planning and Management | 3 hours. | Development of marketing plans for strategic and tactical programs to achieve the firm's marketing objectives. Prerequisite(s): 15 hours of marketing. |
| MKTG | 466 | Comparative Marketing Systems | 3 hours. | Treats the topic of domestic marketing systems in other countries, their structures and processes, in a framework of comparative cultural, political, economic, and social systems. Prerequisite(s): MKTG 360 or consent of the instructor. Business Administration students must have declared a major. |
| MKTG | 469 | Global Marketing | 3 hours. | The strategic and tactical marketing of goods and services to countries beyond domestic or current markets. Distinct economic, socio-cultural, and political-legal-regulatory environments are considered. Prerequisite(s): MKTG 360 and BA 200; or consent of the instructor. |
| MKTG | 471 | Services Marketing | 3 hours. | An exploration of the special challenges of services marketing, including analyzing and developing solutions for new services, services quality, design and delivery of services, and services recovery. Prerequisite(s): MKTG 360. |
| MKTG | 473 | The Personal Selling Effort in Marketing | 3 hours. | Analysis of selling strategies and tactics in different situations; problems of managing sales force. Cultural differences in selling techniques as well as ethical concerns will be discussed. Prerequisite(s): MKTG 461 or consent of the instructor. |
| MKTG | 474 | Advertising and Sales Promotion | 3 hours. | The management, planning, creation, evaluation and use of advertising and sales promotion. Evaluation and critique of an ad campaign. Prerequisite(s): MKTG 461 or consent of the instructor. |
| MKTG | 475 | Product Management | 3 hours. | Development and review of new and existing products during their life cycles; the evolution of products and services from a creative idea to their withdrawal from the market. Prerequisite(s): MKTG 462 or consent of the instructor. |
| MKTG | 476 | Business-to-Business (B2B) Marketing | 3 hours. | Unique concepts and strategies applied when businesses market to other organizations and institutions. Derived demand, systems selling, bid pricing, national account programs, and using distributors. Prerequisite(s): MKTG 360. |
| MKTG | 477 | Interdisciplinary Product Development I | 3 hours. | An interdisciplinary team-based course developing new product concepts from ideation to commercialization. Students complete a product development project in conjunction with students enrolled in ME 444 and AD 420. Prerequisite(s): MKTG 360; and consent of the instructor. This is the first half of a year-long course. Students will be required to take MKTG 478 in the following semester. |
| MKTG | 478 | Interdisciplinary Product Development II | 3 hours. | An interdisciplinary team-based course developing new product concepts from ideation to commercialization. Students complete a product development project in conjunction with students enrolled in ME 445 and AD 421. Prerequisite(s): MKTG 360 and MKTG 477. This is the second half of a year-long course. Students will be required to take MKTG 477 in the previous semester. |
| MKTG | 494 | Special Topics in Marketing | 1 TO 4 hours. | Intensive study of selected problems. Reading assignments from scholarly and professional journals; emphasis on covering relatively few areas in great depth. Prerequisite(s): Business administration students must have declared a major. |
| MKTG | 499 | Research Experience | 1 TO 3 hours. | Research experience under the supervision of a faculty member. The faculty member and student will determine the research project. Each student must submit a written report and each student must participate at a research event on campus. May be repeated to a maximum of 12 hours. Students may register in more than one section per term. Prerequisite(s): Major in marketing. Consent of the head of the department and the instructor required. |